Despite being more age-appropriate, even the photographs for the "femme" collection are unsettling. The way the young-looking model is posed with that sunglasses-wearing teddy bear--she's made to look like a child, while the actual children are made to look like adults. What do you think?
The American Family Assn. Companies increasingly are targeting young girls with trendier clothes and makeup. Although most businesses insist their products are appropriate for young customers, some parents and child advocacy groups are distressed by what they consider adult clothes shrunk to smaller sizes.
The popular lingerie brand was advertising items in its PINK line, which is geared toward younger women, with the slogan "Bright Young Things. Thousands of parents took to social media and online petitions to complain that the line was targeted at 'tween and teen girls. Diana Cherry, a Seattle mother of three young daughters and a son, got nearly 4, supporters to sign her change.
Powered by WordPress. You recently launched your new line of swimsuits and lingerie for Spring Break. This line is part of your Pink collection and is geared towards a younger teen audience. This slogan coupled with the provocative ads used to launch your new line indicates that you are using the sexual appeal and objectification of teens in order to sell products.
With all the noise around the big game, it was a ladies underwear campaign that won the week. Aerie generated huge buzz by depicting some realistic-seeming well, more realistic than thisunphotoshopped models in its ads and on its site. Yes, the bar is pretty low when we all cheer that an advertiser includes beautiful models, some with a slightly higher body fat percentage than the beautiful women we typically see in ads.
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